Returning Calls and Replying to Emails
Any comments or questions on the article can be left here.
Labels: JobSmart
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Labels: JobSmart
Labels: consulting, Sales
Labels: ideas, time management
Labels: culture, leadership, M+A
Labels: JobSmart, time management
Also, an article entitled: Networking: Moving Beyond the Cocktail Circuit summarizing the JEF convention 2007 speech recently given.
Labels: JobSmart, networking
While I am no expert on the topic itself, I was asked to contribute a few words to the pre-conference newsletter. The conference was put on by a friend of mine, and included a presenter who happens to be my second cousin.
Attending the conference had me reflect on the efforts I am engaged in to use CRM for my own business, and also on some of the ways in which CRM is not practiced here in the
I suspect that
When I lived in the
Here in
Not that I miss being blasted with useless paper each day that only ended up in the garbage.
However, the fact that I have not even gotten advertising addressed to “Occupant” tells me something about the way in which local companies are not using even basic, bread and butter techniques. The fact that I live in a fairly affluent uptown community only adds to the mystery.
When I shop, bank or otherwise do daily business, only one or two companies have ever asked me for my email address or phone number. None of the one or two companies has effectively followed up with me after gathering the info. I can only recall a single company that did call me, and I seem to have fallen off their radar.
When the gym membership for my wife and I expired recently, we seem to have been the only ones that noticed. We received no calls, no mail, not a single email, and, it seems, no interest in continuing our infrequently used membership.
This all makes me think that the primary challenge in implementing CRM in
I recall up until a few months ago before moving, that trucks would pass by on Constant Spring Road mounted with speakers turned up to full volume – the better to be heard above the din of traffic and music.
It is classic interruption advertising conducted Jamaican style, turned up to “full hundred” levels.
Yet, the irony is that no-one really buys anything important in
Also, just about everyone in
It seems to me that we are long overdue for a change to a form of that the uses brains as opposed to brawn, finesse as opposed to force. Since trust is the key currency of the land, and who you know is all important, companies that figure out how to gather the kind of information they need to build trust and learn who the customer trusts personally, will do very well.
They will however, have to demonstrate a key characteristic that our companies seem to lack in their marketing efforts – courage.
The first company that commits to building one-to-one relationships will probably make some very big mistakes in the beginning, and will probably face being shut down by the powers that be. However, if they persevere and are determined how to learn to do it right, I think that they would make themselves indispensable to thousands, including myself.
Labels: CRM, customer *.*
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Links Blogger (hosting site): If the word "blog" means nothing to you, then you are missing out on an interconnected world of ideas and information on the topics you care most about. See our company blog as an example, and check out our links to others and if you get inspired, create your own blog at Blogger. The cost? 5 minutes and $0. PBwiki.com (wiki service): If you also don't know what a wiki is, don't panic! Take a breath, and browse over to this site that offers a powerful tool for jointly sharing and creating information with your project colleagues sitting in Montego Bay, Port of Spain and Georgetown. The shared space you create with them will replace all the hassle of going back and forth using email. The Service Inventory (customer experience paper): The places at which your customers experience your company and make their judgements are known as touchpoints. This Framework paper describes a method for gathering and analyzing them, in order to produce a consistent and differentiated customer experience. GoogleEarth (a real time-waster!): I can think of no practical use for GoogleEarth, except to have fun. And it delivers! Find satellite pictures of the exact spots on the planet where you live, were born, went to school, got baptised, ... everything you can think of. It is all somewhat unnerving, however, in these terror-ridden times. |
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Did you miss the Framework blog discussion? Internet Networking: Are you proactively creating your personal brand on the internet, or waiting for other people to create it for you -- without your knowledge? Click on this link to see why you should be taking steps now to correct false information and give regional users a rounded view insight into who you really are. Click here. |
About This E-mailThe Framework One-Page Digest is produced monthly by Francis Wade of Framework Consulting, Inc. and is intended to provide E-level managers with a reliable source of new ideas for managing Caribbean companies. To join the mail list, visit http://urlcut.com/digest and follow the instructions to subscribe to FrameworkDigest, source of the One Page Digest. Past issues can also be found at http://urlcut.com/digesthome. |
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Labels: culture, leadership, transformation
New ways to network for
Instead, he advocated an authentic approach that anyone can follow, building on real commitments, rather than manufactured interests. He gave the following 10 tips:
1) Be Brave: Don’t follow the crowd, and allow yourself to be distinctly different from everyone else
2) Know What You Are Passionate About: Pursue whatever area of interest you have, and become an expert in that, rather than following areas that are popular, “logical” or even areas in which you have current skills but no real interest
3) Drop the
4) Reach Out From Your Interests: Take the areas you are passionate about, and find others in the
5) Ignore Distractions: If someone tells you what you “should” be doing to network, and it doesn’t fit your natural interests, ignore them! Also, if the actions you take feel forced or contrived, stop them.
6) Embrace Internet Technology: If you have a distrust of new technology or the internet, overcome it, knowing that your future as a professional is inextricably tied to how you are presented in cyberspace
7) Google Yourself: Use a Google search to see what is already being said about you on the internet. Make this your baseline
8) Design an Online Self-Portrait: Define the online “portrait” of your accomplishments, skills and interests that you would like people to see on the internet
9) Actively Participate: Join in and contribute to online discussions related to your areas of interest especially if they are
10) Write!: Find interesting ways to use ezines, blogs and mentions on web-pages to share your thoughts on your authentic areas of interest. Write frequently!
The Bottom Line is that professionals must take advantage of the changes coming with CSME and the existence of internet technology to network in a way that feels natural. While our literacy rate in
Labels: networking