Response to Christmas Cards
Basically, it was very simple. Add a personal note to every card. A handwritten note, that is. And no, not just a signature either...
This was tough medicine, as it meant that I would be writing a personal note in each of the greeting cards I sent to some 300 people across the region.
But, I did it -- as painful as it felt. I got writer's cramp, I complained to myself, and I had a strong feeling that I was wasting my time, but I persisted.
In the cards I shared about the difficulty my wife and I had transitioning to Jamaica, and how the second half of the year with its hurricanes, rains, dengue, and elections made it full of chaos and change. I said that I was looking forward to a more stable 2008.
It took a few weeks for me to realize that something different was happening -- many, many more recipients of my card were responding. Some sent email, others send cards, and one even sent a gift.
I was blown away. It turns out to have been well worth the extra effort, and I am very glad I made it.
Here is the original article I read, and here is another one that I just found that also seems to be helpful.
Original article - Personal notes to clients
New article - Writing Greeting Card Messages
All in all, sending a greeting card is such an old-fashioned gesture that it appears to stand out from the majority who just cannot bother, or who can only send a generic e-card (although I was forced to send some after running out of US postage). I credit the 2time - time management approach for my ability to do it without it killing me!
P.S. I found the link I originally got these ideas from: http://longtermclients.hubspot.com/44254/Blog/bid/2333/Personal-notes-to-clients-tip-sheet