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Chronicles from a Caribbean Cubicle

3/10/2007

Customer Experience "Intelligence"

An article entitled Understanding Customer Experience recently came out in the February 2007 issue of the Harvard Business Review that echoed some of my earlier posts on the topic.

Here is one of those prior posts.

I am convinced that a focus on experience can be more easily taught to Caribbean service workers, than training based on abstract standards or vague definitions of "customer needs."

Perhaps there is scope for something called "Experience Intelligence" which has to do with a customer service provider's ability to scope out the experience that the customer is having in the moment. This phrase seems like a much more precise way to define this important skill.

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