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Chronicles from a Caribbean Cubicle

3/07/2008

e-commerce Solutions - Jamaican Lifestyle

It's till very early to say what shape Jamaican e-commerce will take.

One important service to consider is a one-of-a-kind service offered by JamaicanLifestyle.com.

I used the service recently to send out an email message to its 24,500 odd email address database that a new e-book that I had written was available -- for free. The response I received was a decent one, with some 150 or so downloads. By international standards, this was not a bad response -- testimony to the kind of members they have on their database.

It's entirely an opt-in database, which means that their members are a part of the list because they chose freely at some point to receive their emails. Most of the email that gets sent out is static -- there are merely e-flyers with no call for action, and no clickable links that do anything other than take a user to a web page with a graphic of the same e-flyer.

Most of their content seems to be party and product advertisements. I believe that I was the first to try what I tried -- here was the ad I sent.


Here in Jamaica...

Can professionals obtain

Time Management, Productivity and Stress-Free Results?!!



In the last 7 days...

Has more email come into your already filled Inbox?

Have you missed an appointment?

Were you late for more than 2 meetings?

Did you feel a slight loss of peace of mind?

Was a sense of accomplishment missing?




If so, this free e-book for Jamaican professionals might help.

Available now, and for the next 72 hours ONLY

E-book:
"2Time Capturing -- A Time Management Fundamental for Jamaican Managers"


Click on this page to claim your free copy, or follow the link below: http://fwconsulting.com/e-bookja


Clicking took a respondent directly to my landing page, where they could sign up to receive the e-book from my auto-responder. Apparently, I was the first customer to try something like this, testimony to the paucity of e-commerce activity in Jamaica.

Unfortunately, not everyone got the mailing -- and I don't know how many received it. My wife didn't get it on her Gmail account, and neither did a friend of mine. On the other hand, I got it promptly, as did another friend of mine.

There were actually four emails that my wife didn't get from the service, that I received, all within a 24 hour period. I'm still waiting to hear back from Jamaican Lifestyle after 3 weeks of emails and calls to account for the "blackout" that apparently happened. It could be due to any number of factors... was there a glitch in the matrix?

So, it's not a perfect service, but I did get better than average results, which tells me that those who received it found it at least unique.

A recent broadcast I received had someone offering coaching services, along with her phone number and email address. We are truly in the early days of e-commerce in Jamaica!

I expect that there will be increasingly sophisticated offers by companies in the future, including the first webpage that allows for the use of a local credit card for purchases. PayMaster seems to be ahead in the game of accepting online payments -- we shall see how things develop.

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